How Digital Marketing Will Change In 2020

 

2020 here we come.
2020 is going to be a great year for marketing because there is...
I mean the economy is growing and regulations are falling and there's a lot of opportunities.
People are more so than ever moving online.
They just continue moving online.
Internet usage continues to spike.
And with the advent of the internet of things.
Now you're refrigerator, your lights, your security devices, your entire home, your can
is connected to the internet.
People in third world countries are getting phones, getting smartphones using more internet.
It's on the wild ride.
And it continues to go up with no sign of coming down any time soon.
2020 for sure is going to be best year yet if you're running some sort of internet business.
Now, if you're doing digital marketing in 2020, you have a lot to look forward to.
But there's also a lot of trends that you should be aware of that are coming up.
Now, making good use of these trends and being ahead of the curve rather than falling behind
of the curve is going to help you in your business.
Whether you're doing affiliate marketing, e-commerce, you're running a small business.
Whatever you're doing, being ahead of the curve is going to help you to compete in just
a competitive space.
Because as much as more people are using the internet, more businesses are getting smart
about how to do digital marketing.
And I am going to be going over 6 different tips.
Or 6 different big trends that are happening this year that I'm aware of and doing things
to implement on my business.
And I'll show you how you can take advantage of this trends for your business as well.
So, let's get into it.
Let's make some money in 2020.
And take note on all of these trends.
So, the first big trend is the OMNI CHANNEL approach.
What does that even mean, right?
omni channel approach means that if you're just relying on one marketing channel to drive
your entire business, you should definitely start be looking into having more channel
of marketing.
And having them all feed off of each other.
Now, my main social channel is YouTube.
But I take YouTube and I repost that content on other social channels as well.
I have followings on other social channels.
I have them feed into my email list.
I have my email list feed into my YouTube channel.
Or of my Instagram or my Facebook group.
I ferry people around between all of my marketing channels.
Maybe YouTube, Facebook.
You have a Facebook group.
And you want to be leveraging all of these different channels and having them work in
tandem.
Now, example of how I do this in my business is when people subscribe to my Email list,
I immediately ask them to subscribe to my YouTube channel.
And when they subscribe to my YouTube channel, I ask people to join my Facebook group.
When people join my Facebook group, I ask them to join my Instagram.
And I offer different incentives along the way.
Maybe it's an E-book.
Maybe it's a case study.
Maybe it's a video.
Maybe it's a training playlist.
By the way, I have a really good video training on how to be an entrepreneur.
So, check out the interview series that I did a business owner named Drew Canole who
does about 50 million dollars a year in his business.
How do you become an entrepreneur?
How do you get started?
And if you're just looking to get started as an entrepreneur, then check out this playlist.
I'll have my assistants link to it.
Moving people around is important.
Make use of it.
It's simple.
It's free to setup all these different kind of social profile.
And have them all link around to each other.
The more you can use that, the more you build an asset for your self.
The more you decrease reliance on any one, particular marketing platform.
For instance, Facebook groups are being promoted heavily by Facebook.
They...
That would be a really good thing to have this year.
If you have been building your Facebook group 2018 or 2019, that would be, much more worthwhile
moving in 2020.
Similarly, if Google changes their algorithm for whatever reason, you know...
I don't know...
They sneezed and they're like, "Oh!
We're going to change our algorithm", it would be beneficial to you.
And it would keep your business stable if you had other channels such as YouTube or
Instagram, etc to reach consumers on.
At the end of the day, reliance on anyone marketing channel is very dangerous.
Let's say Facebook is where you make the bulkier sales.
It doesn't hurt to help build some of those other channels just in case.
Ooh!
This is a sexy one.
And some people aren't really talking about is voice search, okay?
Voice search is surging.
I think roughly 5% of Americans use voice search now.
Whether it's just ordering something in your phone, when you're driving or whether it's...
You can actually talk some of the new cars that are coming out you could to.
Some of the newer refrigerators and microwaves are coming out.
So, you can actually talk to them.
You can talk to your security device.
We have 4 Google home assistants in my household that we are talking to constantly.
"Hey, Google.
what's the weather like today?
Hey, Google.
What time does Best Buy open?
Hey, Google.
What are some good day cares around our area?"
No matter what, voice search is taking over.
It's moving way up.
It's growing very fast with the advent of all these virtual assistants is just going
to continue to grow.
These virtual assistants are super cheap.
They're like 20 bucks now.
So, you really want to make use of that.
Alexa, you know, Amazon has they're own Alexa.
But voice search, one trend to understand is you want to make sure you're ranking for
keywords that people speak.
And oftentimes people speak really long tail phrase.
They'll say, "Are there any restaurants open in Malibu right now that serve Chinese food?"
That's a really long search, right?
But that's the type of stuff that people are searching for now.
So, search trends are changing because of voice search.
So, you have to keep that in mind for whatever you're doing to rank whatever sites you are.
If you're doing SEO-type stuff or what not.
Now, CRO stands for Conversion Rate Optimization.
"John, that sounds like a really boring technical long term that I'll never be able to put in
my brain."
NO!
If you're not doing Conversion Rate Optimization, you're not a real marketer.
I'm sorry, but you can do this very easily.
The tool I suggest you do this with is ClickFunnels.
So, I have a link to sign up for ClickFunnels in the descriptions of this video.
ClickFunnels allows you to split test your webpages.
If you can make little changes where people will register for email list more or join
your Facebook group more or join your YouTube channel.
Whatever your're trying to do, you can test out.
Test out different messages.
Test out one video here and one video on this page.
You know, test other picture of a woman on one page and test it against an image of a
man and see what people react to more.
See what gets people increasing your opting rates, your conversion rates.
Whatever product you're trying to sell.
Click through rates, if you're doing affiliate marketing.
Conversion Rate Optimization is necessary to stay competitive.
There's so many businesses coming into the field that if you're not doing conversion
rates optimization, somebody else is.
And they're learning every single week based on their traffic.
And they're going to out compete you.
They're jut going to get more people opting to their email list.
They're going to monetize better and they're going to end up just making more money from
their customers and getting more people into their marketing funnel.
Now, that being said, funnels just continue to be really big deal.
And creating longer marketing funnels for business is going to help you out a lot.
Now, an example of this is if you're a tree trimmer, you know, what people used to do
in the olden days is they would just list their trimming service in Google.
And they just say, "Oh, I'm a tree trimmer.
Here's how to contact me.
Here's the area that I serve."
What would be more beneficial is you actually had like lead people through process.
Have people fill out a form --an application form.
Give them more information on trees.
Have them subscribe to your Email list and give them a free report on the best methods
or how often to trim trees.
That would increase business.
If you're telling people you should trim your trees every 3 months and maybe you are trimming
your trees every year, that would help.
How to case study.
Why people should be using your business more?
Having reports, having email lists.
And again, part of that omni channel approach moving people from email lists, to your Facebook
group, to your Instagram profile, to Your LinkdIn or whatever you're using will help
you ferry people build that marketing funnel and just be able to reach people in many ways.
And give them more information.
Now, one thing I did in my business which really took it to the next level is when I
started back 2015, I was...
I started my own product.
I started selling this product called the super affiliate system which is 6-week training
course on how to do affiliate marketing.
And I would...
I had a training course.
It was $5,000.
And what I did was I simply had a application form and then I had a payment page, okay?
So, where people could pay me money.
What ended up working a lot better than this is, I started making it longer because I was
making a lot of traffic.
But people had so many questions.
So, I had to make my funnel longer and this ended up getting me a lot more customers.
So, I ended up having a short opting page.
Which explain the basics of what we offer.
Then I move it to an application.
And then I moved it so that people could pay me.
Pretty simple.
Right?
So, I added an opting page so that I could give people a little taste of what it is that
I'm doing that will be a little preview video.
To be the little video there that will explain people what it is that they are going to fill
out an application form.
Because most people were not just filling out a bunch of fields on an application to
give me money.
I would require people to fill out about 20 or 15 fields of information before they could
give me money because I want to know if they were a correct fit for my training program.
Having an opt in also allowed me to do is to collect their email.
So, I was able to send them email reminders that brought them back to my application.
Because some people may were interested in going to my training program that day.
But they might be ready in a month from now.
And if I kept reminding them, they would want to be a student of mine a month later.
This made me more money.
Let's say I made $1 here.
I would like double here.
Now, what makes a lot more sense?
For somebody to become a student if mine is I create even longer funnels.
So, now I have an opt-in page.
I have a webinar which explains to people why, you know, what business model is of affiliate
marketing.
Why they should do it.
How it works.
What you're doing each day.
How much time it takes.
What country is it's good in.
Can you use a laptop or desktop or mobile phone or tablet.
What is the work?
You know, what are the skills.
What are the ways you can get a competitive edge.
So, I made my funnel a bit longer.
And then once again, I have the application.
And I have the page where you can actually join as student.
So, this increased my conversion rate even more.
And it also lessen the amount of customers support that I had to do.
Or sales calls or whatever it was.
Because people would always ask me questions.
In this way, I could answer all those questions.
But the side effect is I could also reach a larger market because I'm explaining what
my product and service is in a better way.
Generally speaking, the more you can explain what your product or services before somebody
buys it, the more money you're going to make.
The longer your funnel is, the more money you generally make.
Most people have way to short of a funnel.
They don't provide enough information.
The more information you can provide people in a congruent manner.
The reason we use funnel is because if I were to put all the information that I explain
on the webinar and the application in one webpage, it would be 100-pages long.
It would be a book.
But instead, I give people different decision points of whether to move forward or not.
That's the beauty of it, is you're giving people at essential levels different decision
points.
And if this works better for you, you can think of it like dating.
You're not gong to meet somebody, immediately take them out and go on a date with them.
And then go on another date.
And then go on another date and them ask them to marry you, okay?
Generally, it doesn't happen.
Maybe there are few cases where that happens.
More likely what happens is you need somebody, you get their phone number, right?
Decision point.
You talk to them a couple of times via text message.
And then you go on a date.
And then there's another decision point where you say, "Okay, we'd like to be in an exclusive
relationship."
And then there's a decision point of you if you want to get married.
So that's normal communication.
That's how humans interact.
There's different periods where you have to make decision points in any funnel.
So, the more you kind of model the normal human experience around product purchased
decisions, the better it will be for your customers.
Now, a few other trends for 2020 if you're doing digital marketing are...
I've listed a few of them here.
But content.
Content is getting...
It's not as effective...
You know, using content marketing.
I would say, it's definitely not as effective moving into 2020.
Because of what's really over taking it is video.
So, to do content marketing, everybody is rehash content.
If you search any subject in Google, so may people have ranked for it.
There's so much text on Google now.
And people ranking.
You know, even infographics.
You know, if you search affiliate marketing infographics, you'll find like thousands.
So, you have to really stand that out if you're doing content marketing.
You have to really have something fresh and new that's never been done before.
I'm just not too hot on content for 2020 but you make it fresh and new.
Next thing is chat.
So, having live chat on your website is a huge benefits.
Companies like intercom are growing.
The intercom is like a billion-dollar company now because chat works.
Using live chat, chat with your customers, see what they're doing.
Or they're prospects.
Talk with them live on your website is a great approach to capturing more of those leads.
Somebody might have just a little question.
If you're tree trimming service, somebody might just have a little question that wasn't
answered on your website.
And you can fill in the blanks just by chatting with them.
They're interested, they're on your website.
Why not allow them to ask you question there live.
You know, I've heard some companies increased their conversion rates as much as 35%.
That's 35% more revenue, more customers, more ROI.
Just by implementing chats.
That's a great way to...
Great thing to do in 2020.
Now, the next thing is video.
Now, video continues to really over take content.
Videos are huge.
If you're not using video at some degree in your business, whether you're using it in
your webpages or your marketing funnels.
Or you're actually...
You know, you have like a YouTube channel like me to reach people, I would start.
You know, put videos on your webpage.
Explain to people what they want to hear.
You know, if you have a tree trimming service and you just have a picture of tree on your
webpage...
Simple, just take your thing and show people...
Say I'm on site with client.
Here's an explanation of what we do.
Generally, I will...
If you're interested, we'll talk to you on the phone.
I will asses how many trees, we have to trim.
This house, we have 5 trees over there.
We're going to trim.
They're all above 50 feet.
And then have a couple smaller trees.
Those are priced out differently.
And it depends on how I have to quote things based on easy it is to reach and how easy
it is to climb, etc.
And you'll get a lot more business if you're using video.
And it also gives people some thing to relate to.
And last but not the least is podcasting out.
Tons of people use podcasting.
And over...
Almost half of the people that listen to podcasts make an income of over $70,000 a year.
So, you have varied-money audience in podcasting.
And if you're selling any sort of kind of complicated sales such as life insurance or
help insurance or another type of financial product or training product.
Or really anything.
Franchisers, etc.
Podcasting is a great way to reach a more appliment audience.
And podcasting is growing really fast.
And people... Podcasters are always looking for content and people to interview.
So, leveraging podcasting.
Whether you're doing...
You know, advertising or whether you're just allowing people to interview you about your
business is a great way to build an audience and reach people.
Boom!
That's about it for the trends for 2020.
I'm trying to use all of these in my business.
I spend multiple hours per week doing podcast with other influencers and very actively making
an effort to reach out to people and say, "Hey, look.
If you want me to talk and provide some value to your audience about couple subjects, I'm
willing to do that."
And if you're in podcaster listening to this, reach out to me.
Obviously, I'm using videos, we're using chat.
And we're not really using content.
I've really not been using CEO.
But all of these things, you can use for your business.
Let me know what was the most interesting to you in the comments below.
Was it podcasting, video, chat, conversion rate optimization, funnels, voice search or
an Omni channel approach.
Let me know in the comments what was the most interesting to you?
And I will do a future video more specifically on that channel on how you can utilize it
for your business.
Make sure as always like this video if you got value.
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Have a good day.